Said Mr. Nguyen Tien Nam – Director of X3English, the founder of GOGA, an English learning app that integrates features of Gamification, AI technology, Blockchain. GOGA is set to become a revolution in English learning.
Built from the “pain points” of learners
By 2022, X3English, the English communication self-study center has more than 5 years of experience in the field of online English education, one of the pioneering and longest-running companies in this industry. In these 5 years, X3English has understood what are the biggest problems and what are the solutions that English learners really need.
The major obstacles of English language learners that X3English recognizes are: no clear roadmap, no effective method and loss of motivation. So introduce the GOGA app.
GOGA is not the first and only game-based English learning app on the market. Most of today’s apps do not optimize the Methodology aspect, that is, the program heavily leans towards gaming, mainly emphasizing on entertainment instead of helping learners to absorb knowledge and develop their skill sets.
On the other hand, some other applications are heavy on academic factors, which makes learners, especially beginners, will easily feel overwhelmed and lose motivation.
Finally, users need a comprehensive solution for both of these problems, but it has to follow a methodical route. English learners have already been overloaded with multiple-source bite-sized content on the internet. If the application is merely a collection of solutions, it will be no different, reducing the effectiveness of the learning program.
A comprehensive solution for all problems of communicative English learners
Simple, attractive, and effective are the top 3 criteria that GOGA aims at.
Simplification has always been X3English’s guideline in product development. With Eng Breaking, for example, simplification is represented by how both a 13-year-old and an 80-year-old learner can experience it with good results. With GOGA, simplicity is demonstrated through “bite-sized learning” lessons and a curriculum involves mainly repetitive practice.
The most important criterion is “Attractive”. GOGA optimizes this criterion through the Gamification feature. But unlike most Gamification apps which stop at the level of turning academic exercises into short quizzes, GOGA really integrates the gaming experience into learning through multiple gaming features:: item hunting, ranking with classmates, customization and upgrading of user avatars. With GOGA, learners can fully enjoy the English learning experience like playing video games.
Finally, there is “Effective”, which GOGA gains the most confidence from. If most applications for learning English through games lack in Methodology, GOGA has the advantage of its academic base, by building on the Learning Methods of Eng Breaking and Ulti Pronun, two programs that have been continuously improved based on user data from 2017. In other words, GOGA is a gamified version of courses that have been proven to work with hundreds of thousands of students across Southeast Asia, Japan and Brazil.
The initial Impressive numbers
Before being upgraded to the GOGA Pronun version on the GOGA app, the Ulti Pronun program had a user completion rate of up to 28%, an impressive number compared to the average 5-7% in the market. school.
Also according to the statistical report of Google Analytics, the practice index of learners on the GOGA beta application is about 2 hours/month, compared to the average index of popular English communication applications of 0 :05 – 0:28 hours. This number shows that users are spending more time on the app, more committed to their experience.
Up to the time of delivery, the accuracy of GOGA’s voice recognition and scoring AI technology has reached 97%, higher than the world average of 93%, according to the ASR-based scoring system ( Automatic Speech Recognition – Speech2Text). This accuracy is developed over nearly 10 thousand hours of high quality native data, easily adapted to serve different audiences and markets. This will also be a major advantage edge to enhance GOGA’s learner experience, at a time when most other AI-integrated applications on the market stay at the level of recognition to word units.
